There are multiple articles naming the best e-commerce sites based on
the opinions of professional designers or e-commerce specialists.
However, the only opinions that do really matter are those of your
buyers. We asked people who shop online what the best e-commerce site(s)
is/are and why. Now lets take a look at our findings.
Note: E-commerce sites included in the graph above are the most often mentioned by online shoppers as being the best. Other sites mentioned that accounted less than 1% of all respondents have been excluded from this graph.
1. Affordable pricing – 69.7%
2. Wide range of products – 42.1%
3. Trust towards the e-commerce site – 30%
4. Quality of products – 20.3%
5. Timely delivery – 18.3%
6. Easy check out process – 17.1%
7. Easy site navigation – 14%
8. Product reviews – 11.5%
9. Free shipping – 9.8%
10. Rare/unique/customized products – 6.2%
11. Free returns – 5%
12. Product comparison option – 4.4%
13. Personalized promotions – 4.1%
14. Quality of the product page – 3.6%
15. Mobile-friendliness – 2.7%
16. Customer loyalty programs – 2.2%
17. Good customer service – 2%
18. Order tracking – 1.9%
19. Multiple payment options – 1.6%
20. Multiple shipping options – 1.3%
21. Scheduled orders – 1.1%
22. Wish and gift lists – 1%
Note: Reasons mentioned by less than 1% of all respondents have been excluded from the list.
.
During the survey 252 grad students and recent college graduates between the ages of 20-30 shared their shopping plans for the upcoming Black Friday and Cyber Monday shopping season.
1. Amazon is the most popular e-commerce site among online shoppers.
As you can see in the graph below, more than half of all respondents named Amazon among the best e-commerce sites based on their online shopping experience. The second most popular site eBay is far behind and was mentioned almost 7 times less than Amazon.Note: E-commerce sites included in the graph above are the most often mentioned by online shoppers as being the best. Other sites mentioned that accounted less than 1% of all respondents have been excluded from this graph.
2. Pricing is the main criteria buyers take into consideration during online shopping.
There are multiple reasons based on which buyers choose the best e-commerce sites. Below is the list of the most popular reasons.1. Affordable pricing – 69.7%
2. Wide range of products – 42.1%
3. Trust towards the e-commerce site – 30%
4. Quality of products – 20.3%
5. Timely delivery – 18.3%
6. Easy check out process – 17.1%
7. Easy site navigation – 14%
8. Product reviews – 11.5%
9. Free shipping – 9.8%
10. Rare/unique/customized products – 6.2%
11. Free returns – 5%
12. Product comparison option – 4.4%
13. Personalized promotions – 4.1%
14. Quality of the product page – 3.6%
15. Mobile-friendliness – 2.7%
16. Customer loyalty programs – 2.2%
17. Good customer service – 2%
18. Order tracking – 1.9%
19. Multiple payment options – 1.6%
20. Multiple shipping options – 1.3%
21. Scheduled orders – 1.1%
22. Wish and gift lists – 1%
Note: Reasons mentioned by less than 1% of all respondents have been excluded from the list.
3. 2/3 of the ‘best e-commerce sites’ sell clothing online.
That confirms data from an earlier online shopping behavior survey saying that clothing is the most popular product buyers shop for online.During the survey 252 grad students and recent college graduates between the ages of 20-30 shared their shopping plans for the upcoming Black Friday and Cyber Monday shopping season.
3/4 Prefer Online Shopping Over In-Store Shopping
Almost Half of the Shoppers Plan to Spend Less Than $300
Over 2/3 of the Shoppers will buy clothing
Amazon Is the Most Popular Online Store the Shoppers Plan to Buy From
An Opportunity to Save Money Is the Main Reason Shoppers Prefer to Buy Online
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